My latest side project has the goal to find the best of the 35 locations of poplular local bakery chain Martin Auer. This project started as a meme in my friend circle and came to live from there. Currently I spend a few hours every Friday working from a different location of Martin Auer and judging how well you can work from there.
The site was built very quickly in Jigsaw, a static page generator for PHP. The business goal of this project is to get noticed and contacted either by a local newspaper or the CEO of Martin Auer himself.
It has proven as a valuable exercise in guerilla marketing.